Our strategy

Blue Shield of California Foundation has refined our strategy, building on our previous work to end domestic violence and achieve health equity.

We believe that domestic violence and inequities in health are the result of deep-rooted, systemic issues—namely gender and economic inequity, and racism. Our strategy is to effect systems change by addressing these root causes.

We seek to improve the lives of the Californians who are most affected—specifically people of color in communities with low incomes.

Over the last year, our staff and board of trustees refined a strategic framework and measurement model that build on our existing efforts. The board approved our refined strategy in March 2021.

Our approach areas:

Evaluation and learning

With our refined strategy, we have established standards to which we will hold ourselves and by which we will measure the work.

  • Desired outcomes: We ground our work in the ultimate change we want to see in the world.
  • Influence and impact: We hold ourselves accountable to systems-level changes.
  • Strategies: What we learn informs our investments.